News.

 
  • Campaign US Agency of the Year 2024 Finalists Announced

    Congratulations to our Chief Inclusion Officer, Janis Middleton for being named a finalist in the DE&I Advocate category.

  • Get to Know Matt Silliman with Canvas Rebel

    Head of Production, Matt Silliman featured in Canvas Rebel discussing Trade School's innovative approach to advertising and production. Matt shares how we've fostered a collaborative roundtable approach that streamlines creativity, enhances efficiency, and meets the dynamic needs of modern marketers

  • What Influencer Agencies are Watching in 2024

    Check out some insights shared in Digiday by Desiree Marchetti Russell, our Influencer Programming Director, from paid media strategies, to the rise of virtual influencers, and the impact on e-commerce.

  • Power of the Pack: Navigating Cross-Cultural Friendships

    Check out Janis Middleton’s advice on cross-cultural friendships and offer insights on how to build meaningful and respectful relationships across diverse backgrounds.

  • How Agencies Are Helping Major Brands Scale Their Retail Media Business

    Kimberly Mayo, Executive Director of Retail Media, explains how agencies are aiding prominent brands in expanding their retail media business and navigating the complexities of the evolving retail landscape.

  • Applying AI to Generate Highlights & New Media Content for Gen Z

    Check out John Stapleton in Digiday, on just one of the many ways we're harnessing the power of AI to create engaging content.

  • Are Brands Built Differently In The Age Of Digital Personalization?

    Learn from our Head of Strategy, Brandon Murphy on the changing nature of brand building in today’s complex landscape.

  • Halloween Marketing with The Home Depot

    Check out our shoutout in AdAge, highlighting THD’s ‘Skelly’ in light of fall festivities.

  • Finalist for Best DE&I Initiative

    The launch of our Embrace: Inclusion Strategy Offering turned heads at AdExchanger! Led by Janis Middleton, Embrace, ensures DE&I efforts are built in - not bolted on.

  • Trade School Founder Genna Franconi on the Influencer Content Business and Future of AI

    Learn how Genna Franconi and the Trade School crew are approaching Influencer Marketing and their continuous forward thinking in the technology space.

  • How to Undo with Mike Montgomery Wins a Shorty Award

    For the 15th annual Shorty Awards, our episodic series made for The Home Depot wins in the instructional video category.

  • John Stapleton Inspires at the 2023 MPF: Leading through Uncertainty and Embracing Creative Collaboration

    Our Head of Creative Innovation took a trip to Chicago to speak on adapting to change and always innovating.

  • Media Buying Briefing: Leveraging Influencer for Better Results

    Check out what our Founder, Genna Franconi has to say about the evolving nature of content needs and how Trade School has hacked the code.

  • Meet Matt Silliman | Advertising Executive, DJ and Event Producer

    Get to know our Head of Production, Matt Silliman, and how he makes stunning content by day and spins the turntables by night.

  • Brands Continue to Compete as Agencies Add Commerce Media Dollars to Their Carts

    Hear from our Strategy and Transformation Lead, Brandon Murphy, on why Retail Media is a central focus as the marketing landscape continues to change.

  • Leveraging Web3 and New Technologies

    When it comes to being Built for What’s Next, we dive into emerging technologies and new processes that help inform marketing tactics.

  • Marketers: Always Start With The Music

    Tips from Matt Silliman - our head of production and resident DJ - on how brands can best leverage the power of music.

  • The Humanization of Business and Leaders

    A deeper dive with our co-founder on how she’s leading the agency through a rapidly changing landscape, and how starting a new venture three weeks before a global pandemic will test your resolve.

  • See Why She Calls Her Team "Rain Runners"

    Hear Genna Franconi, cofounder and managing director of Trade School discuss the agency’s unique approach to content creation.

  • Want To Be More Productive? Try A Fake Commute

    Learn how we can get back the precious downtime that morning commutes used to give us now that many of us are working from home.

  • 5 Shifts That Are Disrupting How Commercials Get Made

    John Stapleton, Head of Creative, talks with Muse about how brands need to adopt new models for creating content.

  • Using Content to Power Business Decisions

    See how social content creators who monitor trends are leveraging a brand’s voice to get personal with consumers.

  • "Hire People Who are Smarter, Better and More Talented Than You."

    Hear Genna Franconi talk about her path to launching Trade School.