Let’s build together.
We’ve been immersing ourselves in the future of marketing through the lens of web3, and we’re genuinely excited about the prospect of this next evolution of the internet impacting the creator economy, product launches, content creation, community engagement, and more.
In educating ourselves, we’ve taken the approach of curiosity over hype, long game versus short gain, and believe that no matter where you are on your web3 journey, there’s always more to learn.
That’s why we’ve launched a strategic consulting practice within Trade School to guide clients with accessible web3 education, intentional go-to-community strategic frameworks, and tailored web3 blue sky sessions.
If you’re interested in learning more about who we are, what we do, or how you can join our Collective, drop us a line!
web3 Team Leads.
Anne DiNapoli Black
Head of Communications
Anne built her strategy career through the inception of web2, and is thrilled to be at the forefront of marketing and measurement in web3. She’s been reading about the quantum internet.
John Stapleton
Head of Brand
Stapes invested in crypto back in 2018 and is geeking out on the future of brand building in web3. He’s currently reading about the importance of go-to-community strategies.
Duane Smith
Group Director, Comms Strategy
Duane is ever-curious about the attention economy, the role web3 will play for brands looking to fostering deeper connections, and the opportunity for more meaningful measurement in the evolving web3 landscape.
Jillian Radcliffe
Senior Strategist
Jillian loves understanding how technology innovation affects consumer behavior and society at large. She’s been geeking out on how Blockchain technology can further build consumer trust in brands.
Meg Rashkin
Group Director, Comms & Influencer
Meg is passionate about using content to create stronger, more meaningful relationships between brands and their customers. She’s excited that web3 might just be our chance to build a better, fairer internet and what that means for the future of content.
Nicole Taic
Director, Influencer Marketing
Nicole spends her days immersed in the creator economy, and is fascinated by the evolution of the relationship between creator and brand in web3 through the ownership economy.