The Home Depot

Creator-Led CTV with The Home Depot

Redefining CTV with Creator-Led Content

In a bold move to reshape Connected TV (CTV) advertising, The Home Depot partnered with Trade School to explore how creators could amplify brand messaging. By tapping into the influence of popular creators like Galey Alix and Raven Elyse, the campaign tested the effectiveness of creator-driven content in CTV. This initiative not only aimed to boost brand awareness but also to demonstrate the potential of CTV as a powerful touchpoint in an omni-channel marketing strategy, leveraging creators' social media influence to amplify the message and engage audiences in new ways.

A Modular Patio Set Transformation with Galey Alix

In the first phase of the CTV campaign, Galey Alix showcased The Home Depot’s modular patio set through a quick, engaging 15-second spot that highlighted the set’s versatility and ease of use. Known for her authentic DIY content, Galey brought her signature style to the campaign, making the product feel fresh and relatable. The spot was amplified through Galey’s TikTok, extending the campaign’s reach and further engaging her audience.

Bringing Holiday Magic Home with Raven Elyse

Raven Elyse brought her festive spirit to The Home Depot's CTV campaign, integrating the brand’s products into her annual holiday theme reveal. The 30-second hero spot, along with additional shorter versions, blended seamlessly with Raven’s established social media presence, allowing the campaign to feel authentic and personal. Her engaging storytelling and family-focused content resonated deeply with her audience, driving strong engagement and helping to solidify The Home Depot’s connection to her followers during the holiday season.

By the numbers.

Galey’s Impact

Raven’s Impact

+2.7M

Impressions

+31.8

Engagments

7.9K

Clicks

58K

Likes

9.14%

Engagement Rate

(TikTok, 447% above benchmark)

970K

Views

Work Categories:

Brand Development, Website Design & Digital Content Strategy