About Us
Our story.
Trade School was born out of 22squared in 2020, as marketers were seeking a creative agency to both build brand and create personalized content at scale.
Today, Trade School is the Creative agency of the independently held group, while sister agency 22squared is focused on media and analytics.
Quick facts.
2020
Year Founded
130
Number Of Employees
100%
Employee-Owned
Headquartered In Atlanta • Non-SAG
Our Team
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Genna Franconi
CEO
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Sarah Anderson
President
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Christy Cross
Head of Growth
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Janis Middleton
Chief Inclusion Officer
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John Stapleton
Chief Creative Innovation Officer
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Brandon Murphy
Head of Strategy & Transformation
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Alex Bernstein
Head of Partnership
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Matt Silliman
Head of Production
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Shea Johnson
Executive Creative Director
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Dayna Hall Carter
Executive Director, Creative Technology
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Amy Choi
Executive Director, Creator Marketing
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Kim Mayo
Executive Director, Retail Media
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Liz Sullivan
Head of Operations
Our culture.
The culture at Trade School is built around 5 key values: Grit, Creativity, Inclusivity, Entrepreneurship, and Accountability.
And, with the name Trade School, woven into these values is a commitment to continuous learning and growth. We believe in providing ample opportunities for our team members to develop their skills and pursue their passions, recognizing that each individual contributes uniquely to our collective success. We also embrace the concept of "culture-add" rather than "culture-fit," and we actively attract and celebrate diverse perspectives, backgrounds, and experiences.
We also like to have a little fun along the way.
Diversity & Inclusion
We are committed to cultivating an equitable environment where every voice is heard and every person is included. Our Diversity & Inclusion Council includes representation across various ethnicities, ages, disciplines, and levels, and leads our intentional recruiting, training, inclusive strategies, and event programming which is focused on turning empathy into action.
Discover more about our D&I goals and ongoing initiatives at our Count Me In resource site, where our dedication to creating an inclusive workplace is transparent and accessible to all.