About us.

Our story.

Trade School was born out of 22squared in 2020, as marketers sought a creative agency capable of both building brands and creating personalized content at scale.

Today, Trade School serves as the creative agency within the independently held group Chalkboard Ventures, while sister agency 22squared focuses on media and analytics.

Quick facts.

2020

Year Founded

130

Number Of Employees

100%

Employee-Owned

Headquartered In Atlanta •  Non-SAG

Our team.

  • Genna Franconi

    CEO

  • Sarah Anderson

    Chief Operating Officer

  • Justin Bilicki

    Chief Creative Officer

  • John Stapleton

    Chief Innovation Officer

  • Brandon Murphy

    Chief Strategy Officer

  • Alicia Fisher

    Head of Strategy

  • Alex Bernstein

    Head of Partnership

  • Shea Johnson

    Executive Creative Director

  • Dayna Hall Carter

    Executive Director, Creative Technology

  • Kim Mayo

    Executive Director, Retail Media

  • Liz Sullivan

    Head of Operations

Our culture.

The culture at Trade School is built around 5 key values: Grit, Creativity, Inclusivity, Entrepreneurship, and Accountability.

And, with the name Trade School, woven into these values is a commitment to continuous learning and growth. We believe in providing ample opportunities for our team members to develop their skills and pursue their passions, recognizing that each individual contributes uniquely to our collective success. We also embrace the concept of "culture-add" rather than "culture-fit," and we actively attract and celebrate diverse perspectives, backgrounds, and experiences.

We also like to have a little fun along the way.