Thank you.

Hello there!

Thank you for taking the time to meet with us, we enjoyed our conversation and learning more about your content needs. Please see below for samples of our work across audiences and industries.

We look forward to connecting again soon.

The Trade School Team

 

THE HOME DEPOT

Audience - Led Content at Scale

As part of our 10 year partnership with The Home Depot, we’ve helped them shift to an audience-led approach, building customized marketing plans across a variety of key audiences, such as Movers, B2B Pros, GenZ, First time homebuyers, Remodelers, and many more.

One example of our audience-first work for Home Remodelers is a recent campaign called, You’ve Never Been More Ready. The Home Depot wanted to showcase their ability to support and encourage all kinds of homeowners across their full remodeling journey. But every remodeler is as unique as the remodel itself. We developed the creative platform, then scaled the idea across 6 different consumer journeys with personalized content tailored to each channel and type of remodeler. With a 5 day production, the result was nearly 300 pieces of unique content, including 17 Videos, with personalized messaging across our unique remodeler personas, touching on each phase of the remodeler journey. 

 
 

FEDEX

Reaching B2B Audiences

In order to help FedEx scale their approach to video content for their core small business audience, we developed a repeatable framework that would guide content creation - “Respect the Hustle.” This YouTube docuseries highlights small business owners that embody different aspects of “hustle” and that rely on FedEx to grow their business. The concept purposefully requires only a lean production crew, and can be scaled across an endless number of SMB stories.

 
 

PUBLIX SUPER MARKETS

Building a Beloved Brand

To help Publix build brand love while driving retail traffic, we transformed the brand’s narrative from functional grocery messaging to emotionally resonant storytelling that celebrates the meaningful moments food creates. Recognizing food as a powerful connector, we’ve spent 35 years crafting campaigns that deepen customer loyalty and community engagement. With a sophisticated media strategy and cross-channel execution—spanning digital, social, TV, radio, print, and in-store—we create content that drives foot traffic and becomes part of customers’ lives and traditions. Throughout, we bring intentional focus to multicultural audiences, ensuring the stories we tell reflect the diverse communities Publix serves.

Central to this approach is the creation of a connected digital ecosystem that extends the brand experience across platforms. By designing content journeys that seamlessly move between social, web, and owned channels, we amplify reach, encourage engagement at every touchpoint, and inspire meaningful action—transforming one-time interactions into lasting brand relationships.

 
 

ADVENTHEALTH

Unifying a Healthcare System Under a Rallying Cry

AdventHealth is one of the nation’s largest non-profit healthcare organizations. They needed support building brand awareness at the corporate level, while also driving volume across the system’s many regions and service lines. We tapped into their differentiated approach to whole person care, and developed the brand platform: Feel Whole. The campaign was brought to life through an omni-channel campaign, that also included the Feel Whole Challenge - a program that empowered people to take their health into their own hands with a 21 day toolkit for beginning a whole person health journey. Additionally, through video content, custom quizzes, influencer partnerships, and an app experience, we helped shift the perception of sick-care to an always on habit.

We then scaled the Feel Whole brand platform across specific geographies and service lines, creating tailored content across multiple points of the consumer journey. In addition, we’ve partnered with their in-house marketing team, sharing best practices for scalable content production and identifying opportunities to restructure internal workflows in order to increase efficiency and maximize creative output.

 
 

THE HOME DEPOT

Maximizing Sponsorships & Winning in Social

We helped The Home Depot transform its College GameDay sponsorship into an authentic, culture-driving moment by embedding the brand directly into fans’ game-day rituals. Through a blend of broadcast integration, social-first storytelling, and creator amplification, we positioned The Home Depot as the go-to destination for last-minute game-day prep, with Nick Saban humorously coaching fans through relatable home improvement tasks. By aligning vendor brands like Behr, Kidde, and Traeger within the narrative, we elevated supplier partnerships while making the brand indispensable to the fan experience. The result: authentic fan engagement, elevated sponsor visibility, and a seamless brand presence that won both on the field and across social.

In addition, we bring deep expertise in crafting social content for The Home Depot that’s tailored to resonate with each audience and platform. By aligning creative with platform behaviors and audience mindsets, we consistently deliver content that drives engagement, relevance, and results.

 
 

MAINSPRING AI

Scaled Content Automation

One of Trade School’s unique offerings is our Mainspring AI Content Engine, which helps clients scale digital and social content creation efficiently, and accelerate speed to market leveraging AI. We’ve built a specialized team and workflow to achieve this high volume production, powered by AI-driven tools, strategic expertise, MarTech, automation, design systems, and adaptable templates to enable scale and personalization.

For a recent project for Coach, we were able to produce over 1000 unique assets across Digital, Social, Email and Web in just 6 weeks.

 

Christy Cross, Head of Growth

(404) 993-6169

christy.cross@tradeschool.works