BUFFALO WILD WINGS
Snackable Social
Driving fan engagement with interesting (and sometimes weird) digital content
With our help, B-Dubs quickly became the GOAT of food, sports and culture. It wasn’t easy, but it was delicious.
Our challenge.
Buffalo Wild Wings wanted to step up their content game, rule the conversation around sports and get famous. Simple enough, yeah? But as a challenger brand, we knew B-Dubs would have to break the rules.
Our approach.
As their Social AOR, we hacked platforms, crashed events and created new ones. We created a first-ever Instagram game, hired a fortune teller who beat out Vegas bookies, helped die-hard fans lock-down their football season with the Football Prenup and worked with influencers and sports celebrities to help promote our shenanigans.
Work Categories
Social Content, Digital Video, In-House Production