THE HOME DEPOT
Moen vs. Everything
A bunch of food
becomes a whole mess of content.
We turned the appliance everyone hides under their counter into something they couldn't stop looking at. To launch the Moen GX, we used one garbage disposal to make hundreds of pieces of thumb-stopping content.
Our challenge.
Moen created a garbage disposal that has 3/4 horsepower, sound-canceling technology, lightweight design and a high-speed 2700 RPM vortex.
But how do you get people to care about an appliance that no one ever sees?
You show them what it does.
Our approach.
We did the most fun thing you can do with a garbage disposal — turn it on, and throw a whole bunch of stuff into it. We built a clear sink, so no one would miss a moment, then created over a hundred videos of the culinary carnage. We inundated the internet with the MOEN GX doing the only thing that’s worth watching — chewing up random food, and making it disappear.
From a Facebook Live event to a seven-minute super cut, across YouTube, Instagram, Pinterest and Facebook, no food was safe.
Work Categories:
Social Content, Digital Video, In-House Production