THE HOME DEPOT
Professional Services
Showing enterprise pros how The Home Depot delivers
When Pros need to get more done, The Home Depot is the partner they need to make it happen. And with demand for building materials higher than ever, Pros need to trust that we can fill their orders on time. So we visited The Home Depot's massive Direct Fulfillment Center to create eye-catching content—touting their ability to deliver when Pros need it most.
Our challenge.
We needed to create a library of assets—flexible enough to support multiple departments within The Home Depot and tout the benefits of their Direct Fulfillment Center. We had to show scale, assortment, and the facility's technical functions. And we also had to shoot several specific product categories for potential campaign use down the road. Was it complex? You bet. But that's Trade School’s bread and butter.
Our approach.
Leading up to our 4-day shoot at the Dallas Direct Fulfillment Center, we got into the weeds, developing an exhaustive shot list. Since we didn't have an exact use case for these assets, we needed them to be flexible enough to work across multiple platforms and audiences. The end result? Seamless footage with drones and creative camera techniques that could be edited together to create a huge library of content.
Results
We walked away from the production with a whopping 10TB of best-in-class content. And now, it’s being used across multiple department-level and brand-level campaigns.
Work Categories:
Social Content, Content Capture, Digital Video