FEDEX
Respect The Hustle
A B2B docuseries highlighting small businesses.
There’s a story behind every FedEx small business partner — stories of grit and sacrifice. We created a YouTube series to tell those stories, highlighting the defining attributes that make small business owners special.
The hustle.
For small business owners, hustle is more than late nights and long hours. It’s their passion, courage, purpose, and innovation. The same attributes shared by FedEx.
Our approach.
Each episode honors a small business that embodies a different aspect of the hustle and how they rely on FedEx to fuel their growing business. To make it happen, we hustled just like the business owners we were spotlighting.
We got scrappy — shooting on location across six cities with a skeleton crew…during the pandemic. We took 13-hour road trips. We zip-tied GoPros to stroller wheels. And we crafted stories that show what it takes to move from back-of-napkin dreams to real business success. And to show hustlers everywhere that FedEx is the right partner for small businesses, ready to take on whatever comes next.
Work Categories
Social Content, Digital Video, Episodic Content, In-House Production