Arthur M. Blank Family Foundation
Come Together
Thrive Together
Creating a world where sustainable and inclusive communities thrive.
As it embarks upon its next chapter of philanthropy, the Arthur M. Blank Family Foundation wanted to highlight new areas of giving and a new brand identity, with a video story that would celebrate it’s legacy and vision for the future.
Rebranding Legacy.
With over 28 years and a billion dollars of giving across 6 major categories—youth development, democracy, environment, mental health, founder initiatives and developing the Westside of Atlanta—encapsulating the foundation’s story in 90 seconds was no easy feat. Creatively, we wanted to highlight the humanity that has always been central to the organizations’ legacy, while also bringing a modern perspective to the enterprise. Leveraging a mix of archival footage, new branding elements, and a lean production crew to document some of the on-going projects across Atlanta—we were honored to help tell this story.
“Trade School has been an exceptional creative partner and a joy to collaborate with on this important rebrand project.”
“With their support we are showcasing the foundation's work in a meaningful way.”
-Sherrie Mazur, Managing Director of Communications for The Arthur M. Blank Family Foundation
Work Categories:
Strategy, Creative Development, Full-service Production, In-house Production